February 2018

Tips and Tricks: Google Your Business

Have you noticed that sometimes when you google a well-known person or a business you’ll get a box with a summary of relevant information on the right of the screen? This is the knowledge graph (like the one below on editor and author Sophie Cunningham), which contains information grabbed from various sources on the internet.

SC knowledge graph2

Having your website and, ideally, curated information come up in a knowledge graph when people google your name or business is a good way to stand out as a freelancer. It can even help people find your website if it isn’t the top link in a google search.


World Wide Web

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Editors of non-fiction from the UK Society for Editors and Proofreaders (SfEP) share their experiences and tips at blog.sfep.org.uk/wise-owls-non-fiction.

Photo credit: Nick Bramhall on Visualhunt.com / CC BY-SA

Etymology: Cream

deriving from the Greek for 'true' (eteos/etymos) and 'word' (logos)

Curious about the origin of a word or term? Send it to us and we shall go forth and investigate.

cupcake colorful dessert


Last year I made the family Christmas pudding, muffins, shortbread and other tasty treats that all began with the same process: cream the butter and sugar. As I was doing this, I wondered why the verb ‘cream’ was applied to the process of mashing butter and sugar until they combine. Was it because the end result was similar to actual cream, or did it refer to the action of beating?

Curious, I checked several online dictionaries. ‘Cream’ as a noun refers to the derivative of milk, anything that resembles that substance in texture (such as cold cream and cream cheese) and a colour (yellow-ish white).


Typo of the Month

Apparently, videos of hungry hungry hamsters are a thing. These stories are set in tiny worlds that you could describe as miniature.

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