Typo of the Month

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typo

A few months ago, I was asked to do a small copyediting and proofreading job for a new client, a haircare and beauty product company. It was such a small job it almost wasn't worth charging them for it. But the fact that they even engaged an editor is something to celebrate. And it's something that Garnier - a far bigger company - would do well to emulate, if this typo on the pack for their Dark Spot Corrector is anything to go by.

It's less take care, Garnier and more Garnier, take care of your Ps and Qs and apostrophes.

On the other hand, there is a certain poetic slant to the sentence "Pure Vitamin C, known for it is anti-oxidant ..."